Mcqs on Marketing - 940 Words

Principles of Marketing: Multiple choice questions 1. Which one of the following statements by a company president best reflects the marketing concepts? Pg 11 or 13 ____a. We have organized our business to make certain that customers get what they want. ____b. We believe that the marketing department must organize to sell what we produce ____c. Our company has organized an aggressive sales force to promote our products ____d. We try to produce only high-quality, technically efficient products. 2. Alamo Rent-A-Car defines its ____ as leisure travelers, whereas its major competitors focus on business travelers. Pg. 34 ____a. target market ____b. marketing mix ____c. market variable __x_d. marketing†¦show more content†¦marketing mix ____c. market variable __x_d. marketing objective group Which one of the following employees is ultimately responsible for setting the ethical tone for the entire marketing organization? Pg. 106 ____a. Lower-level marketing managers ____b. Lower-level marketing employees ____c. The product manager __x_d. The chief executive officer Why would a company use an undifferentiated targeting strategy? ____a. The needs of individual consumers are similar, and distinctive marketing mixes are required to satisfy them. ____b. The undifferentiated strategy requires less time and fewer resources. ____c. The needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix. ____d. The undifferentiated strategy is expensive to implement but tends to produce the most sales. Gerber Singles were a gourmet food for adults packaged in baby food jars. The product failed mainly because: ____a. of poor timing ____b. of technical or design problems ____c. of overestimation of market size ____d. it did not convey the right message or image Kleenex boutique is a brand ____ of tissues made by the Kimberly-Clark Corporation. ____a. mark ____b. identification ____c. name ____d. guarantee All members of the supply chain should determine their position in the chain, identify their partners andShow MoreRelatedBranding: Marketing and Answer2851 Words   |  12 PagesChapter-9: MCQ’s and short questions: 1._____ is endowing products and services with the power of a brand. Your Answer: | Branding | 2._____ is the added value endowed to products and services. Your Answer: | Brand equity | 3.______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer: | Brand elements | 4._____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer: | Integrating